Permanent makeup is a personal decision. Choosing the right artist matters just as much as choosing the right technique.
Beauty By B is led by Brittany, a permanent makeup artist, educator, and industry award winner with over 10 years of experience. Her work focuses on customized, balanced results designed to age naturally over time.
Permanent makeup should support your confidence, not change your face. Brittany and her team create soft, natural-looking results tailored to your features, lifestyle, and long-term goals.
Every appointment starts with a consultation and honest guidance. You’ll know what permanent makeup can and can’t do, and you’ll never feel rushed. Our focus stays on results that age well, not passing trends.
We offer a selection of permanent makeup and skin-enhancing services, including:
Brows (microblading, powder & combo)
Lip blush
Eyeliner tattoo
Scalp micropigmentation
Corrections & removals
Microneedling
Inkless scar camouflage
Brittany is not only an active permanent makeup artist, but also an educator and mentor within the PMU industry. In 2023, she earned 1st Place for Microblading at the Las Vegas PMU Conference, recognizing her technical skill and artistry at an international level.
She regularly continues her education through conferences, advanced training, and industry collaboration. This allows her techniques to stay aligned with current safety standards and best practices, rather than short‑term trends.
Hands-on permanent makeup training with Brittany
Brittany was recently invited to appear on the Tatter-A-Fact Podcast by Girlz Ink, where she discusses the evolving landscape of permanent makeup. They talked about the role of microblading in modern PMU and cleared up common misconceptions about nano brows. The conversation highlights Brittany’s perspective on education, transparency, and thoughtful decision-making within the industry.
Brittany guides a student through a lip blush procedure during training.
In addition to client services, Brittany offers in‑person permanent makeup training and mentorship for artists at different stages of their careers.
Training options include:
Microblading training
Lip blush training
One‑on‑one mentoring for artists seeking refinement
Brow waxing, tinting & lamination training
Business and technique consulting
Training dates are scheduled based on student demand to ensure focused, high‑quality instruction.
Brittany entered the beauty industry in 2014 and quickly found her passion in permanent makeup. She has trained both locally and internationally and brings experience from a wide range of professional settings, from independent studios to managing a large team.
She is the co-founder of The Beauty Block in Calgary, where she leads and mentors a team of talented permanent makeup artists while continuing to work directly with clients.
Above all, Brittany values trust, education, and results that stand the test of time.
Beauty By B is located inside The Beauty Block in Calgary, Alberta. Appointments for services are booked through the studio to ensure a seamless client experience.
“I searched for about a month looking for the perfect training to take to begin my journey on becoming a cosmetic tattoo artist. After numerous calls to different beauty schools and training studios, and after pretty extensive research of photos and reviews from different outlets, I landed on Brittany Wallins. Not only did I see that all of her work was amazing, which is obviously very important, but her reviews were all positive.
During training she was extremely supportive and very hands on. The material was very extensive and I loved how she extended it over more days then the rest of the training institutions because when it came time to perform on a model I actually felt ready and wouldn't have a couple days earlier.
She has great experience, material/handbook, and I will definitely be returning to her for future training.
Thank you Brittany !❣️”
“Brittany I need to let you know how much I love my brows. They have made a difference in not only my appearance but having them done has really helped me emotionally. I’ve been chronically ill for most of my life and lately it has been really difficult to not only feel sick but to see an old, sick lady looking back at me in the mirror. My brows just make me feel happy. Thank you so much for doing them for me and for your expertise.”
“Thanks to Brittany, I wake up with “Good Morning Beautiful” brows. She’s not only extremely hygienic, and professional, but she’s always so personable with her clients. I highly recommend her services to all of my friends.” – Julie S.
“Brittany is amazing at what she does. My eyebrows look perfect and I constantly get compliments on them wherever I go. She really takes her time to consult with you and measure and make sure you are happy with everything before she begins. I love my full, defined, beautiful natural looking brows and recommend the microblading service with Brittany to anyone looking to up their brow game!” – Alisha M.
“It took me a long time to work up the courage to get my brows done, but now that I have I can’t believe I waited so long! Brittany gave me the perfectly natural but perfect shaped brows that save me so much time every day. Even my very picky husband loves them! Thank you Brittany, I will keep trusting you with my brows.” - Brittany S.
“I had the lip blush done by Brittany and I could not have been more satisfied. She is a perfectionist that takes her time and uses her education in picking the color best suited for you. During my touch up, she decided to do another shade and, an ombre effect. The best part about Brittany is how comfortable she makes you feel about the service you’re getting done. She explains the technique she’s using and walks you through what parts might cause more discomfort. It truly feels like you’re with a friend. I think everyone gets a little nervous when getting something on their face, but there is nobody else I would trust. She truly is the best at what she does. Thank you!” - Ashley
“My experience with Brittany was second-to-none. She’s a consummate professional and extremely skilled at micro-blading. I came to Brittany after I was unable to get in with my original tech for a color boost and I felt completely at ease with her the moment we met and have been incredibly happy with my brows since she did my color boost. Best beauty investment I’ve ever made and you will be in excellent hands with Brittany!” - Shahzia Noorally
“When I first considered getting my eyebrows microbladed, I was super nervous! After doing some research I came across Brittany who’s work was by far the best. Her attention to detail and perfectionism makes her the best in the business. I had gotten my eyebrows done about 3 years ago and I still get compliments to this day. If you are considering microblading, do yourself a favour and see Brittany, you will not regret it. “ - Laura K.
